Share of Voice
See how much of the conversation is about you versus each competitor, and which way it's trending.
Track
See the trend, not just the feed.
The insights dashboard turns every mention and ad into a picture you can act on: Share of Voice, sentiment over time, opportunity counts, and competitor ad KPIs, all in one view.
Share of Voice · Sentiment trends · Ad KPIs · Weekly charts
The problem
A feed tells you what happened. It doesn't tell you what's changing.
Scrolling individual mentions and ads is fine for spotting today's moves. But is your Share of Voice rising or slipping? Is sentiment turning against a rival? Which competitor just doubled their active creatives? Those are trend questions, and you can't answer them from a stream of one-off items.
Why it costs you
Without a view of the trend, you react to noise and miss the signal. You can't show a client that their visibility grew, can't tell leadership which competitor is accelerating, and can't prove your work is moving the numbers. The data is all there in the feed. It just isn't adding up to a picture anyone can act on or report.
What Syntheo does
Every mention and ad, rolled up into the numbers that matter.
The insights dashboard sits on top of everything Syntheo tracks and turns it into metrics you can act on and report. See your Share of Voice against competitors, sentiment trending week over week, how many opportunities came in, and the ad KPIs that reveal where rivals are investing: active creatives, longest-running ads, and ads by competitor. It's the layer that turns raw monitoring into competitive intelligence.
What's inside
The metrics your reports have been missing.
Sentiment trends
Track how sentiment moves over time, so you catch a shift before it becomes a problem.
Opportunity counts
Know how many buying-intent mentions came in, and whether that volume is growing.
Active creatives
See how many ads each competitor is running right now across the ad libraries.
Longest-running ads
The ads still live after weeks are the ones that work. Spot them at a glance.
Ads by competitor
Compare paid investment across your set to see who's ramping up and who's pulling back.
What you can do with it
Turn tracking into a story you can tell.
Report with evidence.
Show clients and leadership the trend lines, not a pile of screenshots.
Catch shifts early.
A dip in Share of Voice or a rival ramping ads shows up before it costs you.
Prioritize where it counts.
Put your effort against the competitor and the channel that's actually moving.
Pairs well with
Better together.
Mention tracking
Share of Voice, sentiment, and opportunity counts come from your mention feed.
Explore mention tracking →Ad library intelligence
Ad KPIs roll up from every competitor ad Syntheo pulls across the libraries.
Explore ad library intelligence →See the whole picture, not just the feed.
Share of Voice, sentiment, and ad KPIs: the numbers that turn monitoring into intelligence.
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