For retail marketing teams
Syntheo tracks competitor promotions, seasonal offers, and discount creatives across the Meta Ad Library, Google Ads, and six mention surfaces, then pushes the moves worth matching straight to Slack, Telegram, or a webhook.
Meta, Google, LinkedIn & TikTok ad libraries · 6 mention surfaces · Continuous tracking · Long-running ad filter
The retail problem
Retail competition is a calendar of offers. A rival drops a weekend doorbuster, flips "20% off" to "30% off," or launches a back-to-school creative, and the first you hear of it is when a shopper asks why the store down the street is cheaper. Checking their site, their Instagram, their TikTok, and their paid feeds by hand isn't a plan. It's a daily chore that still leaves you a step behind.
And it's not one channel. Competitors run in-store event creative, omnichannel "shop online, pick up in store" campaigns, and pure-paid discount ads at the same time. Promotions are time-boxed: a competitor's weekend offer is irrelevant by Monday, but only if you saw it Friday. Miss the window and you either match it too late to matter or eat the margin hit of a panic discount. Every missed promo is a basket you didn't win.
What Syntheo tracks for retail
Pull active and historical ads from the Meta Ad Library, Google Ads, LinkedIn Ads, and TikTok Ads into one view. Filter by brand name and asset type to see the exact offer (the discount, the hero product, the call to action) not just that "something" is running.
Filter for long-running ads to surface the offers a competitor keeps paying to run. A promo that stays live for weeks is the clearest signal it's converting well enough to repeat, a far better template than a one-off you happened to catch.
Use the location filter to see which markets a competitor is pushing an offer in, so you can tell a national seasonal event from a single-store doorbuster, and plan your own calendar around what they actually do, not what you assume.
Track competitor and category mentions across Reddit, X/Twitter, Threads, YouTube, and LinkedIn, ranked by priority and buying-intent, to see which offers shoppers are sharing, comparing, and asking about in real time.
Workflows
Build your promo calendar from real data: Watch what competitors run heading into Black Friday, back-to-school, and holiday peaks, then plan offers that lead instead of react.
Counter a discount in hours, not days: Route ad and offer alerts to Slack, Telegram, or a webhook so buying and marketing see a competitor's new promo while there's still time to respond.
See which offers are actually working: Use the Insights dashboard to track active creatives, longest-running ads, and ads by competitor, so you match the offers a rival keeps paying to run, not the one-offs you happened to catch.
Catch price-comparison moments: Sort mentions by buying-intent language to find shoppers weighing your store against a competitor's, and feed those objections back to merchandising and copy.
Who it's for
Retail marketing teams, merchandisers, and promo and campaign managers who compete on offers and need to know what every rival is running (across paid, social, and in-store campaign creative) before the weekend, not after.
Book a demo and we'll show you exactly what your competitors are running right now, across paid and social.