Both halves matter. Mentions without ads is half the picture. Ads without mentions is the other half. You need both in one place to see the whole move.
About Syntheo
Competitor intelligence shouldn't be a luxury.
We're building the affordable, all-in-one way to track competitor mentions and ads across the internet, and get the moves worth acting on pushed to Slack, Telegram, or a webhook.
Mentions + ads in one tool · Built for lean teams
The problem we kept running into
Watching competitors is fragmented, expensive, and slow.
If you market a brand today, your competitors are everywhere at once: posting on Reddit and LinkedIn, running ads in the Meta Ad Library and on Google, getting talked about in threads where buyers are deciding. Keeping up means living in six tabs and still missing the launches, the long-running ads, and the conversations that matter.
The tools meant to fix this don't, for most teams:
- Enterprise platforms are built for big ad teams and priced for them.
- Point tools cover only mentions, or only ads, so you pay twice or settle for a blind spot.
- Continuous alerting to the tools your team actually lives in is rare.
The cost isn't abstract. Without intelligence on what competitors are promoting, ad spend goes out blind, reactions come late, and pipeline quietly leaks. The affordable, all-in-one option simply didn't exist. So we're building it.
What we believe
A few things we're sure about.
Affordable isn't a downgrade. Lean teams and agencies deserve real competitor intelligence.
Speed is the product. Intelligence you see days late is trivia. The moves worth acting on should reach you while they still matter, in Slack, Telegram, or a webhook, not buried in a dashboard.
Only public data. Syntheo monitors publicly available mentions and ads. See how we handle data →
Honesty over hype. We won't fake customers, logos, or numbers. We'd rather under-claim and over-deliver.
What we're building
Where Syntheo is, and where it's going.
Today, Syntheo tracks competitor mentions across Reddit, X/Twitter, Threads, LinkedIn, YouTube, and Wikipedia, plus competitor ads from the Meta Ad Library, Google Ads, LinkedIn Ads, and TikTok Ads, with an Insights dashboard, AI reply suggestions, and alerts to Slack, Telegram, and webhook. Next up: more platforms (Snapchat and Pinterest), Microsoft Teams alerts, and content suggestions.
We're building toward something bigger. The long-term vision is a full creative loop for lean teams: not just seeing what competitors run, but helping you act on it: ad creation inside the product, and connecting to Google Ads accounts for optimization. Competitor intelligence is the foundation; the goal is to close the gap between seeing a winning move and making your own.
Follow what we ship on the changelog.
Who's building it
The team.
Syntheo is built by a small team that has lived this problem firsthand: marketing on a budget, watching competitors, and wishing for one honest tool instead of five expensive ones.
Team profiles are coming soon. We'll add real names, roles, and backgrounds here before launch. We won't fabricate bios.
See what your competitors are really doing.
Book a demo and we'll walk you through your own competitive set. Cancel anytime.