Privacy Policy

Introduction

At Syntheo Software LLC (“Syntheo,” “we,” “us,” or “our”), we are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our brand and competitor monitoring service, our marketing site, and related tools (collectively, the “Service”).

Syntheo Software LLC operates from the United States and acts as the data controller for personal data we process in connection with the Service. This Policy is written with a U.S.-first focus, and it also includes additional information for users in the European Economic Area (“EEA”) and the United Kingdom (“UK”).

Information We Collect

Account Data

When you create or manage an account, we may collect:

• Email address (for account creation, login, and communication)
• Name or display name (optional, for personalization)
• Organization or role information you choose to provide

Monitoring Data

To provide the Service, you tell us which brands, competitors, keywords, and your own website you want to monitor. We then retrieve publicly available information that matches your selections (such as public social media posts, mentions, news, and advertisements published in public advertising transparency libraries) and organize it into dashboards, reports, and alerts for you. We process this publicly available information solely to operate the monitoring features you have configured.

Integration Data

If you connect a third-party messaging or collaboration tool to receive alerts, we store the information needed to deliver those alerts to your chosen destination, such as the channel or chat identifier and the access credential you authorize. You can disconnect an integration at any time.

Usage and Analytics Data

When you interact with the Service, we use analytics to understand how it is used. This information is collected and analyzed in aggregated, anonymized form to identify usage trends and improve features. It is not used to identify you individually.

Technical Logs

To operate and secure the Service, we maintain server logs and diagnostic information, which can include:

• IP address, device, operating system, and browser type
• Timestamps of requests and responses
• Identifiers associated with your account or session

How We Use Your Information

We use the information described above for the following purposes:

• Providing, operating, and maintaining the Service
• Retrieving and organizing the monitoring results you have configured
• Analyzing aggregated usage to improve features and the user experience
• Communicating with you about your account, updates, and support requests
• Ensuring the security and integrity of the Service and preventing fraud or abuse
• Complying with legal obligations, including recordkeeping and regulatory requests

We may also use aggregated or de-identified information that does not reasonably identify you for research, analytics, and Service improvement.

Payments

Payments are processed by our third-party payment processor, which acts as the merchant of record for your subscription. We do not collect or store your full payment card details. We receive only limited billing information, such as your subscription status and billing country, which we use to manage your account.

Data Sharing and Service Providers

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following limited circumstances:

• With your consent
• To comply with legal or regulatory obligations, or valid legal requests
• With trusted service providers who help us operate the Service (for example, hosting, database, analytics, email delivery, authentication, and payment processing), subject to appropriate confidentiality and data protection terms
• To protect our rights, property, or safety, or that of our users or the public

Data Security

We implement industry-standard technical and organizational measures to protect your data, which may include:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security reviews and updates

No method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Cookies and Tracking

We use essential cookies and similar technologies to enable core functionality such as authentication and security. We may also use analytics cookies to understand how the Service is used and to improve it.

You can control cookies through your browser settings and, where available, through in-product preferences. Disabling certain cookies may affect how the Service functions.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information. Subject to applicable law, you may:

• Access your personal data
• Correct inaccurate or incomplete information
• Delete your account and associated data
• Export your data in a portable format, where feasible
• Opt out of non-essential communications

You can exercise these rights by contacting us at support@trysyntheo.com. We may need to verify your identity before fulfilling a request and may decline requests where we cannot authenticate you or where permitted by law.

Data Retention

We retain personal information only as long as necessary to provide the Service, fulfill the purposes described in this Policy, and comply with our legal obligations. When you close your account, we delete or de-identify your personal data within a reasonable period, except where we are required or permitted to retain it for backup, security, or legal compliance.

International Data Transfers

Your data may be processed in countries other than the one in which you reside, including the United States. Where required by law (for example, for users in the EEA or UK) we implement appropriate safeguards for international data transfers, such as standard contractual clauses or equivalent mechanisms.

Children’s Privacy

Our Service is intended for business use and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

U.S. State Privacy Rights

Residents of certain U.S. states, including California, may have additional rights to access, delete, or correct their personal information, and to opt out of the “sale” or “sharing” of personal information. We do not sell or share your personal information, and we will not discriminate against you for exercising your rights.

Additional Information for EEA and UK Users

If you are located in the EEA or UK, our processing of your personal data is subject to the EU General Data Protection Regulation (“GDPR”) or the UK GDPR, as applicable. We generally rely on the following legal bases:

• Performance of a contract (for example, providing the Service you sign up for)
• Our legitimate interests (for example, operating and improving the Service, securing our systems, and preventing abuse), where not overridden by your rights
• Compliance with legal obligations (for example, responding to lawful requests from authorities)
• Your consent, where required (for example, for certain cookies or marketing)

In addition to the rights described above, you may have the right to object to or request restriction of certain processing, and the right to lodge a complaint with a supervisory authority in your country of residence or place of work. We encourage you to contact us first so we can address your concerns.

Changes to This Policy

We may update this Privacy Policy periodically. If we make significant changes, we will update the “Last updated” date above and may provide additional notice, such as by email or through the Service. Your continued use of the Service after the effective date of the updated Policy constitutes your acceptance of the changes.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: support@trysyntheo.com
Syntheo Software LLC