Founder and executive posts: the narrative competitors are building in public, post by post.
LinkedIn monitoring for B2B
Track competitor posts and ads on LinkedIn
LinkedIn is where B2B buyers form opinions, and where your competitors do their loudest selling. Syntheo tracks both sides: the organic posts and mentions, and the LinkedIn Ads they're paying to put in front of your buyers.
Organic posts + LinkedIn Ads · Built for B2B · Continuous tracking · Alerts to Slack, Telegram & webhook
What we capture on LinkedIn
Two sides of the same competitor.
Organic: what they're saying
Company page activity and brand mentions: launches, hires, milestones, and every time a rival gets named.
Case studies and customer wins: the proof points they're leading with, so you know what's resonating.
Agency posts and commentary: the agencies promoting work and the discussions shaping your category.
Paid: what they're spending on
LinkedIn Ads: the sponsored content competitors are running.
The offers and messaging they push to B2B buyers: the hooks, the positioning, the calls to action.
Filters and sorting
Focus on the signal that moves B2B deals.
Filter by keyword and competitor brand name across both organic posts and ads.
Rank by priority and buying-intent to surface the posts and ads worth acting on.
Separate organic activity from paid, or view them together for the full picture.
View LinkedIn on its own, or alongside the rest of your tracked platforms.
Pairs well with
LinkedIn is stronger alongside these.
Reddit: pair LinkedIn's professional narrative with Reddit's candid buyer threads.
X / Twitter: catch the same B2B chatter as it moves between platforms.
Meta Ad Library & Google Ads: round out the paid picture beyond LinkedIn.
Slack, Telegram & webhook alerts: get a competitor's new post or ad pushed to your team the moment it appears. See integrations →
See what competitors post (and pay to promote) on LinkedIn.
Add your competitors and track their organic posts and LinkedIn Ads in one place.
Cancel anytime during the trial.