For Hospitals & Clinics
Healthcare marketing is local, service-line driven, and highly regulated. Syntheo tracks competing providers' patient-acquisition ads and service-line positioning across the Google, Meta, LinkedIn, and TikTok ad libraries, using only publicly available data, so your team can market from evidence, carefully.
Publicly available data only · Ad libraries + public mentions · Continuous ad tracking · Slack, Telegram & webhook alerts
A note on what we monitor
Syntheo monitors only publicly available information: ads disclosed in the Google Ads Transparency Center, the Meta Ad Library, and the LinkedIn ad library, plus public posts and mentions on social platforms and forums. It does not access patient data, protected health information, or anything behind a login, and it is not a tool for tracking individuals. Use it strictly for competitive marketing review of public advertising, while your organization remains responsible for compliance with HIPAA, applicable advertising rules, and your own marketing and privacy policies.
The problem
Providers compete for them across orthopedics, cardiology, women's health, urgent care, behavioral health. Competing hospitals, health systems, and specialty clinics run patient-acquisition campaigns and local SEO around those exact services, often in the same market as you. You see a competitor's polished landing page or social post, but not the campaign behind it, not how long it's been running, and not which service lines they're investing in hardest.
Without that public view, your team plans service-line marketing partly in the dark, guessing at where competitors are pushing and where the field is open.
What it costs
When their patient-acquisition creative clearly works, the same message running for a sustained period, that's a proven angle your team could learn from instead of starting cold. And when several providers in your market all advertise the same service line the same way, blending in wastes a budget that could fund a more distinct, more responsible message. None of this is visible without reviewing the public ad libraries directly.
What healthcare marketers track with Syntheo
Track competing providers across the Google Ads Transparency Center, the Meta Ad Library, the LinkedIn ad library, and TikTok Ads. Filter by brand and location to see which service lines they're advertising in your market, all from publicly disclosed data.
Filter ads by location to focus on your metro or region and see the patient-acquisition messaging competitors run nearby, so your local SEO and paid strategy starts from what's actually happening in your market.
Filter by long-running ads to find campaigns a provider keeps funding over time. A sustained message is one that's working: a careful, evidence-based signal for what resonates in a service line before you plan your own.
Track providers and service lines across public platforms like Reddit and X, ranked by priority and buying-intent, to see where prospective patients are discussing care options in your area and how providers are talked about, using public conversation only.
Workflows
Plan service lines from evidence: Before investing in a service-line campaign, pull competitors' current and long-running ads for that service in your market so budget decisions rest on public data, not assumption.
Watch your local field: Filter the ad libraries to your region and route new competitor campaigns to Slack, Telegram, or a webhook, so your team knows when a provider launches a fresh local push.
Find the responsible, distinct angle: Use the Insights dashboard to see which service-line messages are already saturated locally, by Share of Voice and ads-by-competitor, so your marketing stakes out clear, compliant ground.
Keep an organized review: Use the saved workspace to organize competitors' public ads and positioning over time for marketing planning and stakeholder reviews.
Who it's for
Marketing and patient-acquisition teams at hospitals, health systems, and specialty or multi-location clinics who need a careful, public-data view of how other providers market service lines in their local market.
See exactly how Syntheo tracks publicly available competitor advertising for providers like you.