For Law Firms & Attorneys
Legal is one of the most expensive keyword markets there is. Syntheo tracks competing firms' ads and positioning across the Google, Meta, LinkedIn, and TikTok ad libraries, using only publicly available data, so you can see who's running what in your practice areas and your market before you spend.
Publicly available data only · Ad libraries + organic mentions · Continuous ad tracking · Slack, Telegram & webhook alerts
A note on what we monitor
Syntheo monitors only publicly available information: ads disclosed in the Google Ads Transparency Center, the Meta Ad Library, and the LinkedIn ad library, plus public posts and mentions on social platforms and forums. It does not access private data, client information, or anything behind a login. Use it the way you'd use any competitive review, to inform your own marketing, while you and your firm remain responsible for compliance with your jurisdiction's rules of professional conduct and attorney advertising regulations.
The problem
A single click on a high-intent practice-area term can run into the hundreds of dollars. You're bidding against firms down the street for the same searchers, often blind to what they're actually saying in their ads, which practice areas they're pushing hardest, and how long they've been running a given message. Every dollar you spend without that context is a dollar spent guessing.
What it costs
You over-bid on terms they've quietly abandoned and under-invest in practice areas they're scaling into. You repeat a positioning line three other firms in your market are already running, so your ads blur together exactly where you need to stand apart. And when a competitor launches an aggressive local campaign for a practice area you both serve, you find out from your declining call volume instead of from the ad library, weeks too late to respond.
What legal marketers track with Syntheo
Track competing firms across the Google Ads Transparency Center, the Meta Ad Library, the LinkedIn ad library, and TikTok Ads. Filter by brand, location, and asset type to see exactly what they're running in your market, all from publicly disclosed data.
Filter by long-running ads to find the campaigns a competitor has sustained over time. A message a firm keeps funding is one that's working. That's your read on what converts in your practice areas before you test it yourself.
Filter ads by location to see how firms position around personal injury, family, criminal, estate, or any practice area in your specific market, so you can find the angle they've left open instead of crowding the one they own.
Track your firm and competitors across Reddit, X, and other public platforms, ranked by priority and buying-intent, to see where prospective clients are discussing firms in your area and where your reputation stands.
Workflows
Brief before you bid: Before launching a paid campaign, pull competitors' current and long-running ads in your practice areas and location so your media spend starts from evidence, not assumption.
Watch the local field: Filter the ad libraries to your city or region and route changes to Slack, Telegram, or a webhook, so you know the moment a competing firm launches a new local push.
Differentiate your positioning: Use the Insights dashboard to see the angles already saturated in your market, by Share of Voice and ads-by-competitor, so your messaging stakes out distinct ground.
Keep a clean competitive record: Use the saved workspace to organize competitors' ads and positioning over time for partner reviews and marketing planning.
Who it's for
Marketing directors, business-development leads, and managing partners at law firms and solo practices who advertise in competitive, high-cost local markets and want a public, evidence-based view of the field before they spend.
See exactly how Syntheo tracks publicly available competitor advertising for firms like yours.