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Campaign and title launches, as they land
Track competing brands, titles, and shows across Reddit, X/Twitter, Threads, YouTube, and LinkedIn, ranked by priority and buying-intent so the launches actually breaking through rise above the noise.
For Media & Publishing
Track every rival campaign launch and how audiences actually react.
Syntheo watches Reddit, X, Threads, YouTube, LinkedIn, and the major ad libraries for competing campaign launches, audience reaction, and the promo creative running across social and paid, then pushes the moments that matter to your Slack, Telegram, or a webhook.
Social + ads in one tool · Continuous tracking · Slack, Telegram & webhook alerts · Recent history on signup (full history on paid)
The problem
Media moves on attention, and attention is loud and public.
A competing title, show, or franchise drops a campaign and the reaction is everywhere at once (Reddit threads, quote-tweets, TikTok edits, YouTube reactions) within hours. The promo creative is running across Instagram and the Meta Ad Library in three different cuts before you've finished your own. And you're trying to read the room across a dozen feeds while planning your next launch.
Miss the reaction wave and you're planning your campaign on yesterday's read of the audience. See the rival's creative late and you're reacting to a moment that's already moved on.
What it costs
A campaign's first 48 hours decide its trajectory.
Audience reaction is the leading indicator nobody puts in a dashboard. When a competitor's title overperforms, the signal is in the volume and tone of conversation long before it shows up in any chart. When their promo creative is working, the proof is in which cut they keep running, not in a press release. Tracking that by hand means tabs, alerts, and a sinking feeling you're always a beat behind the conversation your own audience is having.
What media teams track with Syntheo
What Syntheo tracks for media.
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Audience reaction, by tone and volume
Filter mentions by title or competitor name and rank by priority and buying-intent to read how an audience is responding in real time: the threads, reactions, and quote-posts that show whether a campaign is connecting or falling flat.
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Promo creative across social and ads
Watch competitor activity in the Meta Ad Library, Google Ads, LinkedIn Ads, and TikTok Ads. Filter by brand, asset type, and long-running ads to see which promo cuts and angles they keep paying to run.
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One platform at a time when you need it
Filter to a single platform when a campaign lives on Reddit, or when YouTube reaction videos are the story, so each producer or social lead works one focused feed.
Workflows
Your best workflows.
Reddit
X
Threads
YouTube
LinkedIn
Meta Ad Library
Read the reaction in real time: During a rival's launch window, rank mentions by priority and route the spikes to a Slack channel so your social and editorial teams can react while the moment is live.
Benchmark your launch against theirs: Track your own title alongside competitors' and compare reaction volume and tone side by side, instead of guessing how your campaign stacks up.
Mine winning promo creative: Filter the ad libraries to a competitor's long-running promo ads, and use the Insights dashboard to see which cuts run longest and how many are active per competitor, so you know what they're putting weight behind.
Build the reaction archive: Use the saved workspace to keep the standout threads, reactions, and ad creative organized for post-mortems and the next campaign plan.
Who it's for
Who this is for.
Marketing, social, and audience-development teams at media companies, publishers, and content brands who need to track how the market and the audience respond to every campaign, their competitors' and their own.
Stop reading the room one tab at a time.
Want a walkthrough first? Book a demo and see Syntheo on your competitors.