For Real Estate
Real estate marketing is hyper-local and runs on creative. Syntheo tracks competing agents' and brokerages' listing ads, promotion, and market-specific creative across the Meta, Google, LinkedIn, and TikTok ad libraries plus social, and pushes the moves in your market to Slack, Telegram, or a webhook.
Ad libraries + social in one tool · Filter by location · Continuous ad tracking · Slack, Telegram & webhook alerts
The problem
They're advertising on the same platforms to the same buyers and sellers you are (running listing ads on Facebook and Instagram, promoting open houses, testing “thinking of selling?” creative, and building personal brands on social) all in your market, often invisible to you. You see the polished result on a competitor's page; you never see the campaign behind it or how long they've been running it.
Without that view, you're guessing at which creative works, which agents are scaling their spend, and what messaging is already saturating your local market.
What it costs
When a competing brokerage floods your market with a new seller-lead campaign, every day you don't notice is a day they're capturing the sellers you wanted. When an agent's listing creative is clearly working (same format, running for weeks), that's a proven template you could be adapting instead of reinventing. And when three competitors are all running the same “free home valuation” angle, blending in with them is the fastest way to waste your ad budget. None of this is visible from the outside without watching the ad libraries directly.
What real estate teams track with Syntheo
Track competing agents and brokerages across the Meta Ad Library, Google Ads, the LinkedIn ad library, and TikTok Ads. Filter by brand and location to see the listing ads, open-house promos, and seller-lead campaigns running in your specific market.
Filter ads by asset type to compare the image, video, and carousel creative competitors use locally, so you can see the formats and angles pulling attention in your area, not generic national playbooks.
Filter by long-running ads to find the listing and lead-gen creative a competitor has sustained for weeks. In real estate, a campaign that keeps running is a campaign that's generating leads. That's your template.
Track competitors across YouTube, LinkedIn, X/Twitter, and Threads, ranked by priority and buying-intent, to see how local agents build their personal brand and which posts actually land with buyers and sellers.
Workflows
Map your local field: Filter the ad libraries to your city or neighborhood and route new competitor campaigns to Slack, Telegram, or a webhook, so you know the moment a brokerage launches a fresh push in your market.
Adapt the creative that works: Pull a competitor's long-running listing ads to see the format and angle they keep funding, then adapt what's proven for your next campaign.
Stand out, not blend in: Spot the angles every agent in your market is already running so your own ads claim distinct ground instead of competing on the same tired hook.
Build a swipe file for your market: Use the saved workspace to organize the best local listing creative and promotion for ongoing reference.
Who it's for
Agents, teams, brokerage marketing leads, and real estate marketers who compete in a defined local market and want to see exactly how the agents and brokerages around them advertise and promote.
Want a walkthrough first? Book a demo and see Syntheo on your market.