The job
Capture demand before it converts elsewhere.
Most of your buyers' research happens before they reach your site: in a Reddit thread comparing options, a YouTube review, a Google result where a competitor owns the answer. If you can't see those conversations, you're guessing at the content brief and watching competitors capture the intent first.
Syntheo turns that hidden research into a working backlog. It surfaces the exact questions buyers ask, the comparisons they make, and the moments competitors get named, so your category pages, comparison pages, and content map to real demand instead of a keyword tool's best guess.